Rendering by TOA Architects of the space to be occupied by HomeGoods.

Timothy Blum, executive vice president of Retail Development for HSA Commercial Real Estate, today announced that the firm has executed a 22,454-square-foot lease with HomeGoods for the second phase of The Mayfair Collection which is now under construction. HomeGoods will occupy the northern end cap of the building at 11100 West Burleigh Street which will be anchored by a 45,150-square-foot Whole Foods Market. The home furnishings and accessories retailer is scheduled to open the new location in fall 2015, and it will be the company’s second store in the Milwaukee area.

HomeGoods is an off-price home fashions retailer with over 400 stores catering to today’s fashion-conscious shopper who understands and demands quality products at great prices. Created by the world’s largest off-price retailer, The TJX Companies, HomeGoods provides today’s consumer with a markedly different approach to shopping for the home.

The Mayfair Collection is a 400,000-square-foot retail development at Highway 45 and Burleigh Street in Wauwatosa, Wis. The project’s second phase will be anchored by Whole Foods Market, which will be housed in a converted warehouse building at the northeast corner of Burleigh Street and 112th Street. Plans for the second phase of The Mayfair Collection also include approximately 50,000 square feet of junior anchor retail space, a mix of upscale bars and restaurants, and a 140-room Hilton Homewood Suites hotel.

Phase 1 of The Mayfair Collection–which includes Nordstrom Rack, Dick’s Sporting Goods, Saks Fifth Avenue OFF 5TH, and more–opened to huge crowds of customers in April 2014. The project’s construction consisted of adaptively repurposing functionally obsolete warehouse buildings along Highway 45 into new, contemporary retail environments that have been enjoyed by thousands of shoppers from across the metro Milwaukee area since the shopping center’s grand opening.

Evanston, Ill.-based TOA Architects is the project architect for The Mayfair Collection. Premier Design + Build will serve as the general contractor for the first two phases.